ABOUT
Welcome to RASHONA, where ancient grandeur meets contemporary luxury.
Founded by Sydney Rashona in 2023, our brand is inspired by the rich cultural heritage of ancient Egypt and the iconic style of the 70s. RASHONA is dedicated to capturing the essence of these iconic eras and bringing them to life in modern, sustainable fashion.
Our Inspiration
The ancient Egyptians were masters of elegance, known for their intricate clothing, opulent lifestyle, and deep connection to nature. At RASHONA, we infuse this historical richness into every piece we create. Our designs are a modern reinterpretation of ancient motifs, celebrating the grandeur and sophistication of a bygone era while embracing contemporary sensibilities.
Our Design Ethos
Sydney Rashona’s design philosophy is rooted in a deep appreciation for rich colors, precise proportions, unique draping, and the beauty of nature. Each piece is thoughtfully crafted to embody these principles, creating a seamless blend of historical inspiration and modern elegance.
Rich Colors: Our palette is inspired by the vivid hues found in Egyptian artifacts and landscapes, including deep oranges, desert reds, and shimmering golds that evoke the splendor of ancient Egypt.
Proportions and Draping: We pay meticulous attention to the proportions and draping of our garments, creating pieces that flow gracefully and flatter every silhouette. Our designs are both structured and fluid, offering a perfect balance of form and freedom.
Nature-Inspired Designs: The natural world is a constant source of inspiration for us. We incorporate organic shapes and patterns inspired by the Egyptian landscape making each piece feel alive and connected to the earth.
70s Era Influence: We are infatuated with the bold and eclectic style of the 70s. Our designs incorporate the vibrant prints and rich textures of this era. We celebrate the spirit of individuality and self-expression that defined the 70s, bringing a touch of retro glamour to our modern collections.
Textures and Prints: Our love for leather and animal print textures adds a distinctive edge to our designs. These elements bring a sense of boldness and sophistication to our pieces, creating a dynamic interplay of patterns and materials that is both timeless and contemporary.
Commitment to Sustainability
RASHONA is committed to sustainable fashion. We believe that true luxury is inherently sustainable, and we strive to minimize our environmental impact through thoughtful material selection and responsible production practices. Each piece is designed to be timeless, ensuring it remains a cherished part of your wardrobe for years to come.
Our Collections
Every RASHONA collection is a celebration of history and modernity. Featuring structured silhouettes, sumptuous knits, airy sheer fabrics, and distinctive accessories, our pieces are brought to life with bold colors and intricate details. Each item is designed to tell a story, connecting the wearer to the rich heritage of the past while embracing contemporary style.
Join the RASHONA Journey
Explore our collections and immerse yourself in the world of RASHONA. Discover the fusion of ancient elegance and modern design, where every garment tells a story and every accessory is a piece of art. Thank you for being part of our journey as we celebrate the beauty of the past and the innovation of the present.
Warm regards,
Sydney Rashona & The RASHONA Team
